There is these small little but romantic village Menaggio at theComo Lake in Italy.A community of property ownerfrom the Netherlands booked us tocreate different media- and PR „stories“ about their vacation apartments and houses for renting out.After different Pre-Meetings inHong Kong and ShanghaiChristian von der Eltz flews from Shanghai to Italy.
First he tooks a day for a local research. He wants to under-stand where he is. Main interestwas local surrounding, cultureand life style. What kind of people are livinghere and how? All this would influences the later idea.
With every view moreChristian von der Eltz start to frame the story more andmore. He follows simply his own conceptual principles and rules.
The client was highly thrilled…for a moment. Then comes the„but“ as CvdE told him what to do.He wants to create a Apartment „Full of Life“ and not just a simplea furniture show room.That includes a decoration concept he already found in his mind and somebody from Milan who could play the host.But there was no „hardware“.Christian von der Eltz explained the alternative and the smilewas gone…So he wrotes a list and droves to Milan for shopping.With all the new stuff he created and decorate a apartment which gives a imagination of life feelingfor future guests.The later quantity of requests after publishing the PR-Storyconfims every decision and furthermore costs.
New bedspread anda stylish Italian posteras a decorative eye-catcher
As Christian von der Eltzarrived, he found a poor naked and empty apartment.Not convincing for the special idea he present during the dinner.
Idea. Conception. Decoration.Arrangements. Photography.Later Media Productions:copyright: Christian von der Eltz, CEA
Sample: Como Lake, Menaggio, Italy
PR Press Media
Property PR. Investments for private Hospitality Business.
After the first impressions he knew, it should have something to do with„privacy, intimacy, elegance and charm“ as a special benefit for guests.
Show that you are a good host.
The job is to create a inspiring PR image. Desire based on emotions…