Licence Artwork: All rights reserved.
Paolo Lucioli
Food & Beverage PR
Food and Beverage PR
based on Food and Beverage Photography
combined with copy illustration. And not
reverse.
And it is not a secret that F&B Photography
is the most difficult discipline in Photography
at all.
But the most what we see is fake. The F&B Photographs
are manipulated with tricks and photoshop. What guests
see on a Menu card or in media is mostly not that,
what is later on a plate.
Honestly? We call it cheating. And it is better we say
that and do it consequently not then the guests say it
and talk about it in the public.
F&B Photography is the most sensitive theme
ever. In the best case it supports service and sales.
In the worst case guests make smartphone photos
from the menu card and the reality for Social Media.
F&B Photography can
not convey TASTE, but
presentation and a feel
of QUALITY. Good F&B
Photos are „appetizer“.
And pro‘s in the kitchen
and behind the camera
don‘t need tricks.
Kitchen delivery and
photography has to be
at the same equal level.
„What Eltz?“
See what you get
This is just only 60 percent
quality for web publishing.
No photoshop. No tricks.
Copy and paste is stricktly forbidden.©
