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Project Management
•
Documentation
•
Reporting
•
Controlling
PR Press Media
Creative PR & Press Media Support
Acting with professionalism
and humanity,
quality awareness
in all details…
and finally a
good
PR Consultant
can effect
a lot
in hospitality
business.“
We can support you to
evaluate quality and
performance from
different perspectives:
We can evaluate the possibly
personal perception
as a guest in your business.
The possibly public perception
in relevant media.
From this result we can
evaluate the positioning and
hospitality business concept.
We can fix new targets and
optimize concepts with
new ideas and innovative
thinking.
All these is already precondition
for new business and business
development.
And that happens today in nearly all
cases with PR media work. Even on the spot.
We make it explainable, understandable,
reasonable, logical and finally…visible.
PR communicate with all senses.
Only active communication makes response
for further developments.
•
30 years substantial core competence and
experience in PR Hospitality Business and
writing Photojournalism
•
Hotel, Restaurant, Food & Beverage,
Entertainment and Tourism Development
Media Content, story telling
(Official Administrations and Investors
•
Europe. USA. South America. Africa. Asia
•
40 years 4A-Agency level brand business
•
Project Development
•
Client Consulting
•
Brand Management
•
Campaign and Content Creation
•
Cross Media Production
•
Photography
•
Writing Photojournalism
•
30 years independent
•
Own Media Development:
•
Expert knowledge in: Travelling, Art, Culture,
History
W
h
Y
?
Consulting
•
Hospitality Brand Developments (Launch/Re-Launch)
•
Strategic Hospitality Operator-Conceptions
incl. budgeting. (Theme positioning)
•
Hospitality Openings, Re-Opening
•
Guest Relation Service Concepts
•
Tourism Spot Development
•
Event and Promotion Development
Hospitality Brand Development and Brand Communication
Conception
•
PR Campaigns
•
Cross Media Content
•
Single Measure
Creation
•
Research and Idea
•
Copy/Conception
•
Layout
•
Cross Media Production
•
Film/Video
•
Broadcast
•
Print
•
Web
•
Multi Media
Hotel
Food & Beverage
PR Media Content Tourism
PR Media Content Culture
Events
Portraits
Brand
Products
Public Relations
Consulting
Basic review and
definition of the key
data of brand, products,
services and target
groups
Grundsaetzliche Ueber-
pruefung und Festlegung
der strategischen Eck-
daten von Marke, Produkt,
Service und Zielgruppe.
Definition of public relevant
objectives and interests.
Festlegung oeffentich re-
levanter Ziele und
Interessen.
Definition of relevant
media.
Festlegung relevanter
Medien.
Development of a con-
ceptual editorial plan.
Entwicklung eines kon-
zeptionellen Redaktions-
plans.
•
Theme Development
•
Projecting
•
Media Content
•
Production
•
Media Distribution
•
Themen Entwicklung
•
Projektierung
•
Media Content
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Produktion
•
Media Distribution
Travel journalism
